Facebook Privacy Setting.jpg

The Privacy Lie

In today’s digital marketplace, media agencies rely on data to build personalized, targeted client campaigns. Using consumer data to track and engage consumers has become a standard practice.

But in light of recent scandals about data privacy, do agencies know where the lines are?

Listen as Boston College professor Gerald Kane talks about why agencies need to understand the legal, moral, and ethical boundaries of using personal data to sell people what we think they want.

LISTEN NOW

Apple Podcasts I SoundCloud I Google Play I Spotify