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Why Pitching Is Broken

RFPs. RFIs. RFQs. The “pitch” request for agencies comes in many forms. But each has a few commons traits. They are stressful, confusing, and often feel like pointless exercises in regurgitating information and trying to guess the right answers to complex questions.

How did pitching become so broken? And what can both brands and agencies do to fix it?

Tom Denford, the North American CEO of consulting firm ID Comms, discusses a recent report on how to make the pitch process more effective.


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