Sometimes disrupting the agency business requires you to start your own agency.
Born into a well-known advertising and marketing family, Jennifer Luecht understands the industry is struggling to shed its old ways. After working at several small- and mid-sized agencies, she realized what she wanted was to change everything about the way an agency operates. That meant building her own brand.
In this masterclass, Jennifer shares her perspective on why millennials often aren’t taken seriously by agency leadership, why inter-generational communication is the key to change, and what she now understands about running your own agency.