CLASS IS IN SESSION
The Millennial Masterclass series is designed to give a voice to the next generation of agency leadership. These are the future leaders who are rethinking the agency business — and transforming advertising, marketing, creative, and media.
KAI DEVERAUX LAWSON
The founder of #MyLifeOfKai and co-host of Mixed Company podcast talks about the lessons she’s learned trying to reshape the agency business — and why she thinks agencies struggle to adapt to a changing workforce.
This senior strategist of powerhouse digital shop Laundry Service sees a different agency landscape for his generation. Listen as he explains why Gen Z will not want to work at agencies — and how millennials are completely reframing where agencies fit in the creative economy.
After an early career working at mid-sized advertising and creative shops, Jennifer Luecht set out on her own and is redefining what it means to be an agency. She talks about building her own brand in a disruptive industry - and the challenges she wishes she’d understood about what it takes to run your own agency.