THE DENDROCAST
THE DENDROCAST
The podcast about the disruption of the agency business

THE PODCAST ABOUT THE DISRUPTION OF THE AGENCY BUSINESS

Cannes 2019

 

Recap: Adweek Talks Cannes 2019

We interviewed Adweek senior editor Doug Zanger about his take on the headlines, trends, award winners, and industry conversations coming out of this year’s Cannes Lions. Listen in as we unpack what happened on the ground and talk predictions for the advertising industry in 2020.

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From The Studio

RECENT EPISODES

 

SPECIAL EPISODE - PART ONE
Alex Bogusky: Why I Quit Awards — And Why They Still Matter

In October of last year, industry titan Alex Bogusky made a bold statement. He said his team at Crispin Porter Bogusky would no longer do awards shows. Listen as Alex talks about why he felt that decision was an important one for him personally — and why he’s glad the industry is re-evaluating the role awards play in growing an agency.

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REPLAY: THE INSTITUTIONAL BIAS OF AGENCIES

We take a listen back to our 2018 interview with Wieden + Kennedy producer Tiffany Golden, who talks about why the advertising business struggles with diversity and inclusion. She speaks candidly about her experience as a minority woman working in the agency world — and explains why she thinks the industry has a hard time undoing the structural biases that favor a predominantly white, male culture.

 
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GUEST HOST: BRYAN COHEN’S 4 BIG QUESTIONS

It’s a Dendrocast first. We handed the interviewer’s chair over to a guest host. Listen as agency owner and “seeker of the awesome” Bryan Cohen turns the mic on our host - and asks Zach to give his take on what’s changing in the agency business right now.

 
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MILLENNIAL MASTERCLASS: KAI DEVERAUX LAWSON

This series from The Dendrocast team explores the perspectives and voices of the emerging generation of leaders rethinking the agency of the future. In this episode, Kai Deveraux Lawson shares the lessons she’s learned and why she thinks agency culture needs to change.

 
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ROUNDTABLE: DO SUPER BOWL ADS STILL MATTER?

In today’s era of precision targeting, why do we still experience so much hyper over Super Bowl ads? In this episode, our roundtable examines how the value of this one event is changing in an evolving media landscape.

 
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THE PRIVACY LIE

Is your agency one client scandal away from becoming the next Cambridge Analytica? How should agencies be navigating the legal, moral, and ethical challenges of using consumer data to track and target them with messaging and content? And is it time we just accept that privacy is dead?

 
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WHY PITCHING IS BROKEN

What happens when you ask agencies what they worst pain points of the pitch process really are? You get valuable insight on how to transform the way brands and agencies work together to solidify a relationship

The agency world changes fast. Stay in the loop.

 
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