DO BRANDS AND AGENCIES NEED A MATCHMAKER?
It can be difficult for brands to find the right agency. It takes more than an RFP or a pitch. It requires both sides to be aligned around values, culture, and team chemistry.
In truth, it’s kind of like matchmaking.
Today’s episodes explores the common challenges brands face trying to find an agency that matches what they need and who they are. We talk to Bull & Beard CEO Robby Berthume about the importance of brokering the right match for both sides. And we learn about Agency Match, a new platform designed to make it easier for brands and agencies to find each other.